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You may have heard hundreds of times that SEO is a smart digital marketing tool. But do you really know how SEO works? Even if you have a basic understanding of what this involves you may still not have a strong understanding of this complex and multi-faceted process.

When you’re busy running a business you probably don’t have a lot of time to think about the inner workings of SEO.

SEO is made up of multiple elements, and knowing what it is and how it works is key to understanding why SEO is important. In short, SEO is crucial because it makes your website more visible, which means more traffic and more opportunities to convert leads into customers.

It’s also a valuable tool for brand awareness, building relationships with potential customers and positioning yourself as a trusted and trustworthy expert in your field. So, here’s everything you need to know about SEO and why it’s essential to succeed in today’s digital world.

What is SEO

You have certainly had a question: What is SEO and what is its importance, and here in the following lines we will provide you with the complete answer to this question.

SEO is the art and science of getting pages to rank higher in search engines like Google. Since search is one of the main ways people discover content online, ranking higher in search engines can drive more traffic to a website.

What is the relationship of SEO to digital marketing

First, before discussing the relationship between SEO and digital marketing, it is important to know what both terms mean. The term SEO is defined as the process of improving search engines, that is, working to make the site prepared, appropriate, and friendly to search engines. Also, the process of improving search engines or SEO is performing a set of operations and strategies that help in increasing the site’s ranking among the results of search engines, which leads to To obtain large visits and traffic to websites.

There are many factors that affect the appearance of sites and their high ranking in search engines, as they can reach an estimated 200 factors or elements.
Which extends from the factors found on the website to other matters. For example, the factors present on the site are improving the content and matters related to techniques and technology related to the search engine optimization process.

SEO, or search engine optimization, is one of the important branches or parts of the field of digital marketing on the Internet, as it is one of the most important factors that help to obtain strong and good results from the marketing process on the Internet.

Also, many companies and institutions are turning to using digital marketing as a means or method through which they can improve their productivity as well as profits and returns as well, and this matter is constantly increasing.

There are mostly two electronic marketing methods that companies work to benefit from. The first factor is SEO, while the second is pay-per-click advertising, or what is known as (PPC).

Likewise, companies and brands previously believed that the search engine optimization process was one of the sufficient factors to create a digital presence and introduce business activity on the Internet, but this has changed with the development of technology and the increase in marketing methods used to reach customers and the target market, such as the development of social media sites as well as The emergence of mobile devices, and therefore to help grow your business and be able to continue the competitive process, you must use both SEO and digital marketing together.

After learning about the relationship of SEO to digital marketing, we can detail it in more detail as follows:

How can you benefit from search engine optimization as part of digital marketing

SEO or search engine optimization is an important part of electronic marketing on the web.
The search engine optimization process does not require a high cost rate, unlike other means and methods of electronic marketing.

Using the method of marketing through search engine optimization can be the future as the strategies related to this process not only affect the current results but also have a huge impact and can help in getting a lot of benefit later on as benefiting from the process of search engine optimization will It helps you prepare and keep up with developments in the future because by using both digital marketing and SEO, this helps in developing the business owner’s marketing skills.

SEO is also one of the important and effective means of digital marketing strategies for companies or businesses.

Search engine optimization helps improve the ranking of websites in search results, so that their appearance increases in advanced search results, as they are preferred by most audiences on the Internet, and this can only be done with the presence of a special digital marketing strategy that helps in the search engine optimization process.

SEO elements

SEO through keywords

Long gone are the days when keywords were the only SEO technique that mattered but that doesn’t mean they’re still important. The difference is that today keywords have to be well thought out, you have to choose them carefully and use them wisely in your content. In order to be effective.

What are the keywords

Keywords are words and phrases that potential customers use to find content online, which brands can then use to connect with potential customers who are searching for their products and services.

When embarking on the main steps of keyword research, it is important to look for those that have high search rates and low competition and choose short-tail keywords (such as dog), long-tail keywords (such as white puppies for sale), and local keywords (such as dogs Small for sale in Boston) to work on your content.

Besides the primary or primary keyword you should also have secondary and tertiary keywords as they will still provide value to your business.

Finally, use keywords to optimize all titles, URLs, and other SEO elements on the page.

Content seo

Content is a vital part of SEO because it is the tool you use to reach audiences and it is essential to know your angle and craft the right content to be first page of Google

Today’s content should be educational, but also fun, relevant and shareable, so content comes in a variety of forms including:

Web page content
Videos
Blogging (It’s easy to start your own blogging practice!)
Graphs
Podcasts
Lists press
How-to guides
White papers and e-books
Social media posts
Local listings

how to write article 

External SEO (link building) off page seo

Backlinks are a big component of ranking higher in search results, but not just any link! That’s why you should partner with an SEO company like Maqal that has a dedicated link building team and has connections to many high-quality, relevant websites.

The importance of external links

If you can get a set of external or backlinks from high-authority websites, you can increase your chances of getting a set of higher rankings first page of Google

Internal links seo

Links on your website that lead to other internal pages are very important and help users find what they need. They also give search engines a better idea of your website’s structure, creating a hierarchy and giving an understanding of what the page is about. ( first page of Google